Art's Blog

Unique.... by Art Rothafel

How unique is your fitness business?  Do you stand out?  Are you different?  Do you offer your own branded products and services?  Just what is your unique selling point?

Watch this video and relate it to your own business....  think about your products and service offerings.....

History of Diets... Free Handout... by Art Rothafel

This is one of the most requested handouts we provide. 

Right now is good time to download and distribute to your members and clients.  

I guarantee that if you post it... you'll see people reading it.  It's fun and informative! 

Use it to help promote your upcoming Weight-Management and Personal Training Programs.

Just click here:  Download History of Diets

Here's more helpful info:

-  Marketing Manual

-  Special WM-101 Office Set-up

-  Weight-Management 101- Concepts

Enjoy...

Art

privatelabelfitness.com

Top Secret Fitness Concept... by Art Rothafel

I can't tell you who or when due to NDAs, ... but I do have permission to tell you what!

 A small start-up in the Midwest has developed a hybrid business/fitness model.  It's basically a high-end, turnkey boutique training studio with top notch trainers, nutritionists, massage therapist and estheticians available by appointment (independent contractors). 

Here's what I find particularly exciting.  Part of the model is a 375 square foot conference room outfitted with the latest communications and presentation technology.  The conference room will rent out for a variety of purposes including business meetings, organization meetings, small socials, seminars, workshops, etc.

However, one of the "in-house" uses of the conference room will be Weight-Management 101 classes using our materials.  They're also going to offer other classes and seminars through partnerships with local educational facilities, businesses, non-profits, fire, police, local gov't, etc. 

I'm telling you....  the EDUCATION MODEL is POWERFUL!

These hybrids will be located in corporate centers, office buildings and office parks with specific demographics and locations.

D-Day is Coming.... by Art Rothafel

Yup.. just 60 days away! 

The almighty New Year's Resolution is right around the corner. 

It's the biggest single day, week and month for the fitness industry.

So, Next Generation Fit Pros are doing 3 things to boost training and weight-management education programs:

• Pre-Sales
• Pre-Sales
• Pre-Sales

That's right.  Marketing savvy fitness pros already have:

• flyers
• handouts
• email campaigns
  
• website homepage campaigns
• free body-fat evaluations
  
• and other promotions up and running. 

They're planning:

• weight-management seminars
• media outreach programs
• corporate presentations

As a result, they are

• generating referrals
  
• receiving paid-in-full program fees
• increasing Nov. & Dec. cash flow
• driving brand and name recognition

Got your D-day promotions going?

Trick or Treat... by Art Rothafel

Halloween is the prefect time for this post -- and the once-a-year greeting, "Trick or Treat." 

I have interests in several different areas including fitness, real estate, investing, marketing, advertising, skiing, Porsches and guitars. As a result, I receive an enormous amount of e-mail from all categories.

Most the email should just put "Trick or Treat" in the subject line.

Why?  Because almost all of them are a "trick" disguised as a "treat."  I'm sure you know what I mean because they all have the same damned format and pattern (not much creativity going on).

Let me run it down for you....

First, you receive a text-only email... with at least two or three shortened links.  This email  informs you of this incredible, time sensitive deal.  You better click on the link before time runs out.  There is almost always a P.S. message reminding you, once more, that you should click on the link before time runs out. (Trick or Treat?)

O.K., so you click link and are delivered to a new page or blog.  Typically it's a freakin tower page that scrolls for about two miles!  It's filled with testimonials, videos, audio, pictures, you name it.  And guess what?  They all proclaim that whatever it is they're selling is the most fantastic thing ever and you better sign-up or purchase right now!  Because time is running out. (Trick!). 

Help! I Can't Get Out!

Lately when I try to click out of the tower page, a drop down screen appears and makes the deal even better. (Trick!)  Sometimes, this will go on two more times until the deal is down to $1 (Trick!)

Jeezzzzz.... did these people all go to the same direct response seminar?  It's all the same format... from real estate foreclosures to "How to Rule FaceBook" seminars. 

Masterminds Everywhere

And did you know that almost all categories have secret "Mastermind" meetings? (Trick or Treat?)  I don't know.  I've never been to one.  Comments?

Most recently, in the investing community I've noticed 3 or 4 people who all plug each other's businesses and products.  Yes, they have all the secrets to investing in a down economy. I have a feeling they are the only 3 or 4 people making any money. 

Trick or Treat Classic

My favorite Trick or Treat was actually a scheme from the '60s.  A guy took out a 1" classified newspaper ad asking you to send him one dollar and he would tell you how to make $1,000 a week in your spare time.  What did you get for your dollar?  You received an envelope with instructions on how to place a 1" classified newspaper ad asking for $1 in return for instructions on how to make $1,000 a week in your spare time.  

O.K.  .... so here's a cool link.  You be the judge.....  Trick or Treat?

FitProStore is Up....

Sign-ups begin: November 7th, 2009

FitProStore  (details...)

• No capitalization
• No inventory
• No shipping
• No transaction fees
  
• No merchant setup
  

... and it's FREE!

We do it all...  for YOU!

• Establish a separate domain for your store

•  Create and develop a complete Private-Label FitProStore with your brand

• Photograph and upload all supplements with your logo

• Photograph and upload all skin care formulas with your logo

• Photograph and upload all printed materials with your logo

• Photograph and upload all green tea with your logo

• Add all text including ingredients,  descriptions, features and benefits to the website

• Set up all SST security for credit card transactions

• Process all credit card transactions on your behalf - no need for you to set up a merchants account

• Create and apply your logo to all products based on order - no minimum qty required

• Package and ship all orders directly to your clients from "blind" shipper.

Click here for more info....

It could not be any easier....!

If you are a certified fitness professional and internet marketer who requires continuity products, recurring income and constant residual revenue... then, this is a NO BRAINER!

CAUTION:  This store belongs to Andy Voris owner of BodyForm.  It's a live store so you can poke around, but if you make a purchase your card will be processed so please be advised!

H.I.T. Me! by Art Rothafel

Ladies and Gentlemen... Start Your Engines!

Introducing the H.I.T. Pack. 

It's an exclusive proprietary combo-pack including Branched Chain Amino Acid Tablets and Endurance Plus Capsules - both packaged in the re-usable Super Tube with YOUR BRAND!

And, it's available at an introductory price: $29.99 (wholesale).  Suggested retail is $49.99 - $69.99.

Several of my buddies and I have been using this combo for quite some time -- especially when we ski.  Here's the typical dosage for me (185 lbs) : 

• 5 Endurance Plus capsules and 4 BCAA about 30 minutes before I ski with lots of water

• 5 BCAA as soon as I get off the hill (immediately after workout) for muscle recovery.

This combo pack really off sets fatigue more than anything else.  Where my leg muscles typically start screaming around 2:00 in the afternoon - I feel no burn.  In fact, with this combo my friends and I often ski til the hill closes at 4:00.

And, even though the Endurance Plus contains guarana and kola nut (natural forms of caffeine), there is no buzz... no irritation of the nervous system.

But, don't take my word for it.  Try it yourself.  You can always order these exclusive formulas separately and experience the difference in your most intense workouts.

When I Was Your Age..... by Art Rothafel

I always hated that phrase.   It meant I was about to get a familiar lecture from my Dad.

 "....when I was your age I had to hike 3 miles to school through 15' snow drifts in -20 degree weather against 50 m.p.h. winds with holes in my shoes and no hat...." 

And, it went on and on about the hardships he endured... like pedaling his bike 40 miles across the dessert in 120 degree heat to caddy at a golf course!

We both knew it was a load of B.S. but it served its purpose.  I was lazy and didn't realize how good I had it.

Perhaps it's just the "right of passage," but, now I find myself using that phrase.... a lot. 

And, I'm not alone.  I hear the same thing from club owners, studio owners, vendors and almost all business owners.

This is what I hear: 

• "What's wrong with today's kids?  What's up with this whole 'entitlement' mentality?  Don't they realize the economy sucks?  That they're lucky to even have a job? "

And then this:

• "God forbid I might ask for a little extra work.   Or, that I might ask a staffer to expand his /her job description since we had to terminate 10% of the staff." 

• "Today's entry-level fitness staff never seem to ask themselves how they might make themselves more valuable to our company.  Instead... it's always, 'What's in it for me?"

Some club owners confided in me: 

• "My staff seems to think I owe them something just for showing up.... like I'm so lucky to have them!"   

• "I recently hired a guy, paid for his new certification process, but, all I ever see is punch-in and punch-out."

Personally, I blame the "self-esteem" movement from the 80's and 90's where the kids in sports programs all received trophies even when they lost!  All the books filled with psycho-babble on how to build your child's self-esteem by basically reinforcing their "goodness" and giving them whatever the hell they want!

Frankly, I'm going back to basics with the following:  "When I was your age....."

Your thoughts?

$10 Membership? .... by Art Rothafel

I received e-mail regarding my blog "Still Not Doing It?" 

It was argued that national brands (like supplements, apparel, energy drinks) provide the opportunity to "piggy back" on national advertising campaigns.  And, they don't require any work other than putting the product on the shelf.

Well... that's a decent argument on the surface. 

Sure, you can piggyback on a national campaign.  But, so can everyone else. 

Just plug "whey protein" into EBay and see what comes up.  Yup.. everything from EAS and Met-Rx to Optimum Nutrition and Pro Lab.  Then plug it into Google.  Wow!

These are all excellent products.  My point is that the pricing is all over the place.  Plus, once people know they purchase online or at a retail store at a discount... do you really think they'll pay a premium price from you?  So, you're forced to discount.

Not only are you now stuck with discounting, but, you must now dedicate valuable shelf space marketing and merchandising a brand. other than your own.  A brand that your clients and members can purchase somewhere else! 

It just doesn't make sense.   And, it's just plain lazy.  This is the "mind-set" that drives the $10 per month membership! 

Your thoughts?

Still Not Doing It? by Art Rothafel

Sure... you're all over Twitter and FaceBook.  You have your own website and write a blog.  Yes sir... you're a "big wheel" in the electronic world. 

But is that really enough?  

Is your name and business known anywhere beyond the web?  How about your own local market?

I know this will sound self-serving... and, I guess, well... it is!

It's frustrating to see fitness professionals who profess their "bigness" all over the web... but, at local events (seminar, workshop, health fair, etc.,)  don't have the smarts to be wearing their own logo on a shirt!  Or, displaying their own branded products.

Listen... here's the word:  MICRO-BRANDING

It really exists.  The technology is available to microbrand on all kinds of things.  I know.  Our company is totally invested in it. 

Today, you can look, feel and be as professionally branded as the big boys.  It's not expensive.

Do yourself a favor and take a look at the #1 brander in the fitness industry: Gold's Gym.  You want to talk brand imprint...!!!   And YOU can do the same thing! 

Microbranding is "new school."  Merchandising, marketing and selling national brands is "old school."  For lots of reasons.

It's that simple! 

Go big...  You can do it!

Down in Flames.... by Art Rothafel

We have a saying in our company.  It's applied to new ideas, new products and our entire company. 

It's this:  

"If you go down, go down in flames!

What it really describes is our "all or nothing" attitude. 

For example, if Christina has a new idea or concept, she's expected to champion the project.  Same for me.   To give it 110% time, effort and thought.... and then execute! 

And if the project fails... well, we're O.K with it ... as long as it smashes the wall at 200 m.p.h. and bursts into flames!   You get the idea.  And, while we've delivered several "winners" we've had our share of train wrecks!

We're taking the same approach with our entire business during this downturn economy. It's "full-speed ahead!"  We absolutely refuse to be intimidated by the economy.  In fact, while many of my professional peers are pulling back... we're spending money like drunken sailors!

For example, this year we've spent thousands on:

• The WebStore Project (expected pilot roll-out: 2 weeks)
  
• Private Print Job website
• Proprietary die-cut transparent SkinCare Labeling
• New Product Development (wait til you hear about the new H.I.T. package)

And if it all works out, then we will be well positioned to take advantage of any kind economic rebound.  If not... well, then we go down in flames!

How about you?  Full tilt...?

BlastOff Update.... by Art Rothafel

If you're interested in the BlastOff opportunity, here's an update: 

 

• The official launch was delayed due to e-mail compliance issues.  (more info...)

• I've set up a form to notify you immediately as soon as BlastOff
  is launched.  You can sign-up for immediate notification here.
  

• Remember, you want to set-up your homepage as soon as possible
  as you'll have a short window to line up friends, family and
  co-workers to join through YOUR site.

• And, of course, the best part: 
  It is absolutely FREE!

 

If everything goes as planned... this is going to be absolutely HUGE!

 

Art Rothafel

P.S.  Join my FB fan page!  Take advantage of
special "Fans Only" promotions including free gifts
research, videos, web content and more...

 

 

 

 

 
Click here to Join

Fans Only.... by Art Rothafel

Are you a member of our PrivateLabelFitness FaceBook Fan Club?  If not, here's a good reason to join.

Our first FaceBook "Fan Club Only" Promotion. 

FANS ONLY:

Order 15 Journals (8-week or 12-week) this week and you'll receive a Free Starbuck's Gift Card worth $10.  Use it yourself... or give it to your most deserving client or member.

Order 25 Journals (8-week or 12-week) and you'll receive a very cool,all natural canvas tote bag ... (worth $20) You'll be a hit at the grocery store!  (lean, mean and going green)!!!

So... that's it for this week.  As the ad states:  Membership has its privileges.

This FAN CLUB ONLY promotion ends on Friday, Oct. 16, 2009

Join our Fan Club now!   Click here...

Too Much Buzz? .. by Art Rothafel

No, I don't mean energy drinks...!

What I'm talking about is the "buzz" surrounding the BlastOff Network. 

If you're not familiar with it, BlastOff is sort of like an affiliate program on steroids.  Here's more info.

Admittedly, through my association with Pre-Paid Legal Services, the prime investor, I got in early and it hasn't cost me a dime.

So what's to worry about?

Well perhaps nothing... but, then again, maybe alot.

There is quite a buzz about BlastOff on FaceBook, Twitter and other social networking websites.  For the most part the buzz is full of enthusiasm, energy, and yes, lots of hype.

The buzz is so BIG, in fact, that many of the technical glitches and other issues (and there are plenty) are simply ignored or forgiven by those who have already signed up.  So big, that many of BlastOff's most ardent fans are in denial and continue to rave about how it's going to revolutionize the internet shopping experience!

At this point, (Oct. 11, 2009) no one knows how well, or exactly when, BlastOff is going to launch.  If nothing else it is pure entertainment.  It also is a fantastic "teaching moment."  

If BlastOff can't deliver on its promises then this will go down as one of the biggest web-blunders in recent history -- as well as tarnish the reputation and integrity of thousands of "believers" who convinced friends, family and co-workers to get involved with it.

On the other hand, if BlastOff is successful... it will be absolutely HUGE!   Which, of course, begs the question: 

Is there such thing as "too much buzz?"

Gotta Love It

I just love this  -  especially in the public schools where vending machine operators are required to pay a commission to the Athletic Department.  Now, it makes sense!

Attack of the Killer Greens.... by Art Rothafel

I'm usually a big fan of CSPI, but not this time.  Sure, they released a report with the best of intentions -- that the FDA do a better job at ensuring food safety.

But CSPI is media savvy.  They knew full well what the media spin would be.  "Leafy Greens Could Kill You!"

Hey CSPI, you've done the fitness industry a HUGE DISSERVICE.  Knock it off...

Here's their list potential killers:

• LEAFY GREENS
• EGGS
• TUNA
• OYSTERS
• POTATOES
• CHEESE
• ICE CREAM
• TOMATOES
• SPROUTS
• BERRIES

Here's the whole report.

What do you think...?  Does this help or hurt your business?

P.S.  Join my FaceBook "FANS" page to take advantage of
special "FANS-ONLY" promotions including fitness research,
gift offers, handouts, poster, video and web content for FREE!

Click here....

It's All About ME! .. Art Rothafel

Not what you think....

• M = Motivation
• E = Education

When it comes to weight-management, the most important role of a fitness professional is his or her ability to motivate and educate clients.

Yes...yes... you're certified... with maybe 2-3 different certifications.  Yes, you have extensive  knowledge regarding bio mechanics, physiology, nutrition, kinesiology, etc. 

But, how many times have you witnessed a fellow trainer "getting off" on dazzling a client by explaining in great technical detail Kreb's Cycle or Maximum Neuromuscular Activation complete with references!

The only thing worse is that most clients dutifully smile and pretend to understand everything that's being layed out. 

Jeezzzz.... are you kiddin' me?

No wonder that don't come back.

Here's a football analogy expressed by Terry Sterling from Burlington, Ohio.

"...for most clients, it's 4th down, 2 minutes left in the game and you're on your own 20 yard line and down by 6 points.  As a coach, you absolutely, positively must motivate and convince your team they can WIN!  They just need a few X's and O's and the will to win!"

It's the same for weight-management. Most people have a pretty good idea what they need to do. It's you job to make it more specific through simple guidance and education.  Then, you need to fire them up and motivate them to execute the plan!

See, it's all about ME!

Target Date - Weight Management 101... by Art Rothafel

 
O.K.  Here it is!

The exact target date for your first marketing project of 2010.  That's right.  Get the conveyor belt in gear.  Plan your work... and work your plan.

Next Generation Fitness Professionals will start promoting their weight-management curriculum and programs by Halloween and taking PIFs (paid-in-full) all through November and December.

Oh yes!  Those who do it right by creating urgency with copy such as "Limited Enrollment" and "First come, first serve" and "Sign-Up NOW!"  will increase their cash flow positions throughout the months that are typically the worst for the fitness industry.

So, get your "direct response" promotions penciled out and use your vehicles:

• Website
• E-mail (you have a big list, right?)
• Handouts
• Posters
• Guest Passes with Promo on the back side

You can post this video on your site.  Along with all of these tools....

Increase $ with Targeted Marketing

This video, one of the funniest I've ever seen, illustrates a good point.  How targeted is your marketing.  Are you scatter shot?  Are you trying to be "all things to all people?"  How about your promotions?

Listen, I realize I keep harping on EDUCATION. But that's because among several successful next generation trainers, single-focused education programs are one of the most profitable programs you can implement.

Why?

• Almost no capitalization (no equipment, licensing, training, etc.). 
• Utilization of existing staff knowledge (most certified trainers possess this knowledge)
• Market demand - especially weight-management. (consumers want this information)

Years ago, Shelly Martinez, a twenty-three year old independent trainer at a Gold's Gym in Louisiana ran one of the best, and most targeted programs I've ever seen - all based on education. Here's a quick bullet list of what see did:

• Promotion: Life and Style University
• Theme / Colors: Louisiana State University (very smart)
• Curriculum:  6-weeks - 2 chapters per week in our Reference Manual)
• Class Size: Limited to 25
• Cost: 199.
• Time: Wed nights: 8:00 - 9:30 p.m.
• Total Sales Revenue:  $4,975

Marketing: 

• Letter size handouts at front desk.
• Website:  Home page promotion - Above fold.
• 3X use of club e-mail list
• Letter size handouts posted throughout club, including locker rooms.

Results:

• 4 Classes per year:  Total; $19,900
• Training increase:  Sessions up 23%

Exposed for the Holidays! by Art Rothafel

What?  Holidays...?!!  Isn't it a little early to be writing about the holidays?

Yes, it is -- if you're looking for presents, festivities and good cheer.

But, it's not too early for your clients who want to look good.

Think about it... 

Just around the corner is the time of year they get together and actually visit with parents, grand parents, brothers, sisters, cousins, aunts, uncles, nephews, nieces, friends and professional peers..... often for the first time in months... maybe years!

My friend Peter, runs an 8-week "Holiday HIT" (High Intensity Training) program that runs from mid Sept. to mid November.  It's one of his most profitable programs and is always full.

He sends out flyers, emails, etc. to all his clients reminding them of the upcoming holidays.  His promos include some one-liners:  

• "Who'll be seeing you at Thanksgiving?  Just HIT it!"
• "Add energy to your holiday.  Just HIT it!"
• "How ya gonna celebrate New Years?  Just HIT it!"
• "Can't sleep? Just HIT it!"

Oh... and his programs are all pre-paid. Nice cash flow.  Like most Next Gen trainers, he's always thinking ahead.  By the time Thanksgiving rolls around, he's already sold out his New Year's weight-loss programs!

So.... are you, your clients, your training programs exposed for the holidays?

Top 100 Global Brands... What Can We Learn... by Art Rothafel

Businessweek just released their list of the Top 100 Global Brands.  What can fitness professionals learn from the "best-in-the-business" of branding?  Plenty! 

First and foremost... Trust and Transparency.  Sound familiar? 

• Watch the video. 

• Check out the list. 

• Then, get a free check list for your own brand. Click here...

I Don't Iron. Do You?

I don't know about you, but, I hate to iron. In my perfect world, I simply wash, dry and wear. Well... that's the beauty of this incredible professional polo shirt. It's Wash & Wear!

Here's what else....

This particular shirt is made of micro-tec fabric that not only wics but, stretches. It allows a full range of motion. So, no matter what you do, the shirt always looks sharp and fresh.

It's no wonder today's top trainers continue to request this particular polo. It looks great and it's EASY!

I have six of these shirts with our logo imprinted on them. They've endured more than 50 washes and the logo still looks brand new... no fade whatsoever! That's the result of the new state-of-the-art DTG (direct-to-garment) imprinting that's used in our process. It actually impregnates the fabric with ink so that your logo always looks deep, rich and permanent.

These shirts typically sell for $59.99 and require a minimum purchase of 12 units.

But not for you! I'm so convinced you'll LOVE this polo, that I'm making a special offer. You can purchase a single shirt and try it out for just $39.99.

No Minimum Qty! No Set-up!* YOUR LOGO.... All for just $39.99!

But, I can only hold that price til September 30.

So, hurry, you only have a few days.....
* Micro-tech high-tech breathable fabric
* Stretches to allow full range of motion
* No Ironing
* Permanent Crease
* Permanent D-T-G logo imprinting
* Different Cut for Female or Male

*NOTE: If we have your logo on file, there is NO SET-UP Charge.

If we do NOT have your logo on file, there is a one-time set-up of $61.50 that will cover all products in all catagories.

Got Voice? ... by Art Rothafel

Hurrah...!  Just about every fitness professional on the blogs, FB, Twitter and elsewhere have shown some unity on the issues surrounding the Biggest Loser. 

Never mind all the physiological and psychological damage rained on the participants...

How about the negative perception of trainers and fitness professionals in general? 

Watch the show a couple of times and ask yourself if you'd hire any of these trainers to work under your banner.   Yuck!

This is some very serious negative PR.  It is affecting our industry as your read this.  That's right...  it's happening right now. 

So, this begs the questions. 

• Where are our industry voices? 
  
• Does our industry even have a BIG VOICE?
  
• If so....Where's the Damage Control???

O.K. PR pros... what should our industry do to combat the negative imagery of fitness professionals being cast by the Biggest Loser?  What's the single message?  Is there a template for all of us to follow?  Talking points?

What should the "Single Voice" say...?

Little Incentives.... by Art Rothafel

Exercise compliance is hard. Keeping a journal is difficult.  Most clients and members don't want to write things down. But, we know -- and research has proven -- that keeping a journal really works.  So, Next Generation trainers create incentives and rewards for compliance.  And, it's really NOT about the prize.  It's about achieving something.  Here's what Todd Livingstone did:

• Most days of exercise/nutrition tracking (Free Car Wash Coupon)
• Highest utilization of all forms (Subway Sandwich)
• Best handwriting (Pack Bic Pens)
• Most colors of ink or pencil (Pack Bic Pens)
• Most "beat-up" Journal (Shaker Bottle)

What the Heck is That?

"What the heck is that all about?"

That's the question asked of me about the new banner adds along the right hand navigation bar on this blog.

Well, here's what this is all about.

First off, I never recommend anything that I don't use myself.  So, if I use it and I like it and think that it might make sense for health and fitness professionals... well, then, yes, I will recommend it.

Do, I make money at it.  Yup.  I'm not embarrassed about being an affiliate marketer... especially since it's something I believe in.

So, right now you can see that I stand behind the following:

• Aweber:  The absolute best e-mail service in the business.  I switched from Constant Contact to Aweber about 3 months ago.  What a difference!  Incredible customer service.  Much more up-to-date modern internet marketing techniques with auto-responders, follow-ups, templates, email capture forms, etc.     Here's another thing.  Instant customer service.  I had a little trouble when I first started with Aweber... but one phone call and they had me up and going.... Yes... I actually spoke to a REAL PERSON...!   If you're interested you can take it out for a free test drive by filling out the form on the right.     

• Instant Capture Page:  I've written about this in the past.. several times.  That's the little "flash banner" below.  I love this for several reasons.  Jeff Long is accessible - he actually answers his emails.  Plus he has a FaceBook account and has always been upfront and honest with me.  Even when things were not working properly on one of his launches.  Now that's honesty... even when it hurts...! 

• Instant Capture Page:

• Does not require any knowledge of html.
• Allows me to insert a video into an e-mail capture form. 
• Conducts  telephone follow-ups if you choose it (I don't use this function).
• And, last but not least, he has a nice commission structure for his affiliate program.

• Private Print Job:  Well, I own this site, so... well, of course I want to promote it..!  It's the latest in web-to-print technology which means you save big on custom printing.  Currently we have a manual affiliate program, but in the future, you'll be able to refer your clients to us and earn a 10% commission by placing a banner on your site.

So, that's what the heck this is all about.

To your continued Success...

Art