The Proposition by Art Rothafel

My wife is a therapist.  She's also the managing/clinical director at a residential drug and alcohol rehab facility.  She shares the same business proposition with some of her clients that many fitness professionals face each day.   The "business proposition."  Here it is....think about it: 

We're asking people to pay us their hard-earned money to do something they inherently don't want to do!

 In both cases it's all about changing behavior and ultimately, lifestyle.  Man, if losing weight or getting healthy was as simple as drinking beer... we'd all be Super Heros!   When you interview successful clients, you'll find more than 90% of them will credit their success to the fitness professional who motivated them.  The ones who said... "Yes, you can do it."  The ones who said, "When you're lying in bed a 5:00 a.m., I want you to know I'm already here at the studio waiting for you... because I believe in you."   

You get the drift.  Successful fitness professionals are much, much more than trainers and educators.

We often discuss the 3Ps.  Proper Nutrition, Productive Exercise and Positive Motivation.  More and more I can see where Positive Motivation may need to be on the top of the list!

To your continued success!

Art Rothafel
art@privatelabelfitness.com
privatelabelfitness.com
800-340-7011