Got Your Game On? by Art Rothafel

 Got game?   Jamie Pearson does! 

She no longer writes marketing plans for her co-ed business (5,000 sq. ft studio).  Instead, she writes and constantly updates her "Punch List" for promotions and other marketing activities. Below is a modified and condensed version of how she plans....

OCTOBER
Promo Name:  Healthy Holiday Countdown (HHC)
Start Date:  Oct 15th - Dec. 10th (8-weeks/classroom sessions)
Description:  Group format Weight-Management Classes 1X per week (60 min.) plus group and/or private PT sessions 
Price: $199 plus additional group or private training
Projected: 35-50 participants ($7-10,000); plus additional training ($10-15,000); 5-10 new referrals

• Tasks
• Develop Calendar Countdown Icon for all marketing materials
• Create "Benefits List" : Why you should sign-up NOW!
• Create Early-Bird sign-up before Oct. 5th. Save $30
• Flyers to post in studio  8.5X11" (B&W on yellow paper, laminate @ Kinkos qty. 20)
• Avery stickers on all equipment "Join the Healthy Holiday Countdown!"
• Email announcement to database
• Promote on Homepage of website, include form for sign-up.
• Telephone hold message to promote Health Holiday Countdown
• Order Journals and Reference Manuals with HHC logo
• Download Quizzes and Posters from Private Label Fitness
• Order Staff T-Shirts with HHC Logo
• Conduct pre-course body comp
• Press Release to Media re: HHC and Free Body-Fat Analysis
• Flyer handouts at all stations
• Create (5) 24x36" Calendar posters to mark off countdown

Judging by how much she orders from us, I can assure you Jamie's promotions are very successful.  She takes action.  Plus, this is just October.  She maps out the entire year and then, just delegates and "punches out" the tasks. (Her staff call her the "Task Master!")

How about you?  Got game?

To your continued Success!

Art Rothafel
art@privatelabelfitness.com