Change Agent ... by Art Rothafel

Change Agent?   How about Google!  Talk about turning things upside down.  Do you follow their growth?  I sure do. 

Here's a company that is redefining "business."  And, it does so in all kinds of ways.  Its advertising, operations, financials, and even human resources run contrary to the typical business model.  Google has never been "business as usual."

This week Google amazed Wall Street again with it's unbelievable 3rd quarter results.  The world's largest internet search engine company reported that revenues of $4.23 billion, up 57 percent (57%) from a year ago.   Are you kiddin' me?    That's incredible... especially if you understand how difficult it is to sustain growth rates as the size increases.

The point is not how much money Google generates.  My point is that Google looked at standard business models and strategies and rejected all of it.  Instead, they elected to RETHINK it.  To REDESIGN and REDEFINE it.

Clubs and fitness studios have NOT changed their business model in DECADES!

The marketing gurus still churn out the same rhetoric (me included).  The trade pubs still circulate the same basic articles they published 15 years ago.   The tradeshows look and feel the same... just newer equipment.    

Someday, somewhere, someone is going to RETHINK, REDESIGN and REDEFINE our industry.   And, it will never be the same again. Out there lurks the "Change Agent." Perhaps it's YOU. 

THINK...  and RETHINK!

To your continued Success
Art Rothafel
art@privatelabelfitness.com
tollfree:  800-340-7011
www.privatelabelfitness.com