2 Huge Mistakes -- by Art Rothafel

 

When it comes to offering weight-management services... thousands of clubs, studios and trainers make 2 HUGE MISTAKES: 

1.) They only offer one (1) program at one (1) price!!! 

That's the equivalent to going to a tire store only to find they only carry one type tire in one size for one price.  How many tires do you think they sell?

Be creative.  You should offer no less than 3 different price points (good - better - best). 

For example:

• 8-Week Weight-Management 101 Course for $199
• 8-Week Weight-Management 101 Course plus 6 PT Sessions = $499
• 8-Week Weight-Management 101 Course plus 8 one-on-one Nutrition meetings (10-minutes) plus 24 PT Sessions $1,599

Here's the next big mistake. 

2.)  They only market within a 3-mile radius around their facility.

We've done the research.  Here's what we know to be true.  Consumers will travel up to 45-minutes to 1 hour to get what they want.  This means fitness professionals should target their presentations, seminars and speaking engagements -- not with a 3-mile radius -- but 60 minutes from their facilities.  Cast a wide net!

To your continued Success!

Art Rothafel
art@privatelabelfitness.com
800-340-7011
www.privatelabelfitness.com