I'm sorry, and I don't mean to be disrespectful, but... when it comes to health and well being I think doctors are the "biggest losers!"
Doesn't it seem a bit outrageous with today's advancements in medicine and bio-science that most GPs still use the 1955 Metropolitan Life Insurance height and weight standards to determine if a person is overweight, underweight or just right.
And that ridiculous measurement is typically followed up with this brilliant piece of advice: "You need to eat right and exercise." Yup. Millions of Americans will hear this and nod their heads as if they agree and will attempt to commit to something they know very little about.
Let's face it. Most Americans have absolutely no idea what it is to "eat right and exercise." Add to that the amount of misinformation on the web! Is it any wonder?
More and more the role of fitness professionals is that of a health "educator/motivator." It's no longer relevant to simply sell sessions. Clients need to know what activities are best for them... even outside your facility. And, man, when it comes nutrition... well... need I go any further?
If nothing else, fitness professionals can certainly help clients decipher the information... help them navigate between fact and fiction. And.... to give them the rationale behind why they need to "eat right and exercise!" This should not be left up to the biggest losers. It should be put into the hands of real health professionals... like you!
This is why setting up an educational course like Weight-Management 101 is such a huge opportunity. People will pay for credible knowledge that applies to them, personally.
To Your Continued Success!
Art Rothafel
privatelabelfitness
800-340-7011
Comments