Here's what Jimmy DeLaurent (a true NEXT GENERATION trainer) has going on at his studio -- right now.... PRE-SALES for January!
"No more crying the blues for me," says Jimmy. "I always used to think that November and December were just slow because that was the 'norm' for the industry. But, last year we approached those two months the exact same way we approached our grand opening pre-sales 5 years ago. Only this time it was for our weight-management programs and fitness contests. As a result, our year-over-year growth for those two months was more than triple!"
He makes it sound simple, but like all good rewards, it's achieved through high-level thinking, planning and execution. The key to this type of strategy is creating URGENCY through a declared limited enrollment, cut-off dates and being paid in full (PIF) in advance for all programs and courses
Here's how it's done. Pick your start date of whatever courses or programs you plan to offer and work backwards. What needs to get accomplished?
Since most of this will dove-tail off your existing operations and administration... the bulk of your thinking and planning should be centered around marketing and promotions - both inside your facility and outside to the community.
Keep tuned to this blog. Next week, I'll provide a complete run-down of how to get it all done. But, for now, you should be doing the thinking, planning and execution..for your January.... Right NOW!
To Your Continued Success!
Art Rothafel
art@privatelabelfitness.com
www.privatelabelfitness.com
800-340-7011
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