Biz Model.... by Art Rothafel

I love the "education model" for fitness professionals -- especially when implemented in the corporate environment under the "corporate wellness" moniker.  This model is, by far, the most profitable and has "legs" that extend into additional sessions sales, product sales, consulting fees, speaking engagements and referrals.

Here's a snapshot of a course that was implemented at a corporation in Houston, TX that has generated ongoing revenue for more than a year.

Course Name: 12-Week Path to Health & Happiness

Course Description:  A 12-week educational curriculum covering the interrelationships of nutrition, exercise and mental awareness of lifestyle and balance.  Taught in a classroom setting.

Course Segments:  Each weekly segment is 90 minutes with independent awareness activities including menu-planning, reading, journaling, etc.

Course Materials Provided:  Reference Manual, Journal, Menu CD, Cook Book, Notebook, Storage folder, Handouts

Course Costs $399:  Includes course materials, class handouts, graduation ceremony, completion certificate.

Snapshot of results:

• Without going into detail, this course enrolled 37 participants (middle and senior management professionals) at $399 each for a total of $14,763.   The company picked-up the expense.

• Almost half (18) enrollees signed up with the instructor for additional personal training at her studio, typically twice a week( 2-sessions $75).  That generated and additional  $1,370 per week.

• Referrals to the studio increased more than 400% year over year.  Whether or not it can all be attributed to the class can not be substantiated... but it's a good bet that it was.

• Product sales, including supplements, journals, heart rate monitors, apparel, drinks, bars, etc. increased from $1,345 in 2006 to $14,289 in 2007.

To your continued Success!
Art Rothafel
art@privatelabelfitness.com
www.privatelabelfitness.com
tollfree: 800-340-7011