Smart Ideas.... by Art Rothafel

 I just love smart, creative people.  And believe me, there are plenty of these people in our business of fitness.  I guess you have to be smart in order to motivate people toward a positive lifestyle. 

At any rate, here are just a few of the creative ideas I can share with you that incorporate the Daily Journal:

1.) If each page of the Journal is complete, for each day, then, the trainer either refunds the cost of the Journal or puts that money toward a personal training session.  Most often the client will opt toward the training session.  Either way, if the Journal has been completed every day, then, you can bet that client achieved awesome results... which becomes a testimonial for the trainer.. print, in-person, word-of-mouth, etc.

2.) The Daily Journal most recently was used as a high school fund raiser "option."  Instead of sending the students out to sell candy, cookies and other non-healthy items, the Journal, with the school's mascot on the cover was sold for $25.00 each.  It was positioned as the "healthy alternative" with the trainer's card inside!  The Trainer made money and more clients than she could handle.

3.)  One fitness professional uses the Journal as a "qualifier" to determine the motivation of potential clients.  He asks the client if he/she will be willing to pay a $10 "non-compliance" fee for each day the Journal is not completed.  If they say no... he doesn't take the client... here's the whole story.

4.)  One of our most "seasoned" and successful trainers has had an ongoing policy with Daily Journals.  She won't let any of her training clients have journals until they turn in their bathroom scales.  Great trade!

5)  Another marketing savvy trainer convinced a "whole foods" grocery store to purchase 50 daily journals with their logo on the cover.  We also inserted a bunch of healthy food coupons on the inside.  Then, the trainer organized a grocery store field trip at $10. per person.  Each participant received the Journal with coupons, a pedometer, water bottle, T-shirt and Grocery Tote bag.  It was so successful, we printed a second round of Journals!

To your continued Success!
Art Rothafel
art@privatelabelfitness.com
800-340-7011
privatelabelfitness.com