Dale Does Branding.... by Art Rothafel

There's a saying:  "If you love your work, you never work a day in your life!"

Dale Benedict, owner of The Training Studio in Louisville, KY exemplifies this lifestyle! 

First off, he's got the credentials and can certainly "walk the walk."  He's a "brand" evangelist who has developed multiple profit centers.   And, most importantly, you can see his business is much more than simply selling sessions.  It's almost a social network.

Check out the branding.  Look at all the branded apparel in his group photos!  Great stuff for press releases, web site, brochures and advertisements.  He also brands our protein powder.

Next, are his 3 fitness DVD's under a separate brand (snowangelfitness.com).  Dale tells me sales are way above projections.  This has turned into a nice profit center.

Finally, take a look at his web photo albums and his blog.  From simple workout sessions to group events to iron man competitions, The Training Studio has the look and feel -- not of a fitness studio, but rather a fitness "family."

From an outsider's perspective, it appears to me that Dale's members all know each other.  All support each other.  All motivate each other. 

Now that's a great business model!

To your continued Success!
Art Rothafel
art@privatelabelfitness.com
privatelabelfitness
tollfree:  800-340-7011