Secret... by Art Rothafel

In the late 70's there was a recession -- inflation, high interest rates, gas lines -- etc.  I was in my early 20's and a 3rd manager at a Jack Lalanne's European Health Spa in Southern California.   Guess what happened during the recession?  Sales went through the roof!  Jack's team knew "the secret."

In the early 90's we went through another recession.  This time I had my own nutrition and fitness company.  Again, sales through the roof.  After all, I had learned "the secret" and simply applied it!

Now, here we are again.  Public officials, media, everybody is screaming "RECESSION.... ECONOMIC DOWNTURN.... DOOM AND GLOOM!   This is giving me cause to celebrate!  I absolutely love it because ... well, ya know....  I have "the secret."  Would you like to learn it?

Here's one of the first basic lessons I learned about successful businesses:

1.) STAY POSITIVE - Don't buy-in to the "negative bandwagon."  Instead, become the beacon of optimism and hope.  You'll find that it draws people to you (and your business) like a magnet.  Deliver your positive message through all communications - media, public speaking, website, etc.

2.)  PUSH FORWARD - The tendency during downturns is to pull back all advertising and marketing activities.  Wrong!  This is the one time to push even harder.  Spend 10% more than normal.  While everyone else is pulling back, you'll stand out even more - especially with your message of optimism and hope.  And remember... the #1 Advertising ROI is:  public speaking!

3.) LEVERAGE THE OPPORTUNITY - Do you know the most common advice given when people are laid-off?   Exercise!  Yup, that's right.  Psychiatrists, psychologists, therapists, human resource directors, job placement professionals, etc., all agree that getting the blood flowing through exercise will help in all sorts of ways. 

Physical activity off-sets minor depression and elevates mood.  Helps with sleeplessness.  And for those seeking new employment, exercise is the #1 thing that will help.  No one wants to hire a "burnout!"  They all recommend getting to the gym and becoming "renewed."   At almost every motivational seminar there is an entire segment dedicated to the importance of nutrition and exercise.  Your entire studio or club could be an inspirational seminar!

NOW.... You know "the secret," too.  What will you do with it?

To your continued Success
Art Rothafel
art@privatelabelfitness.com
privatelabelfitness.com
tollfree:  800-340-7011