Sprout... by Art Rothafel

Are you a sprout...?  Just started to think about branding your business?

Based on a couple of calls I received yesterday, it's clear I need to keep "pounding" on a couple of points.  Listen, all trainers who desire financial success must comprehend, plan and, most importantly, execute on a few fundamental concepts. 

If you've made the commitment to build your brand through private-label products, it's also important to:

• Embrace the mindset of a "take action" Entrepreneur.

• Distinguish yourself as a "premium brand" or "boutique" business commanding higher price points.

• Support your premium brand / price point through knowledge, expertise, superior client service, cleanliness and, in general, a positive, intelligent approach to your business.

• Place the highest priority on the relationships you and your brand build with your clients.

Now, here's where private-label branding fits into these fundamentals on the financial side.  Private-label products provide:

• Substantially higher margins than inferior national brand name products
• Greater freedom with your pricing strategy
• Freedom to create your own marketing plans and promotions 
• Control over inventory
• Positive, repeated images of your business
• Stronger customer loyalty
• Confidence in you and your expertise

Now, a few notes about our product line available for private-label: (I know this sounds like a commercial... well, I guess it is!)

Myth: Having a private label for one's products means investing a lot of money.
False: You can start up a private label with us for less than $200.  Visit our home page to see how.

Myth: You have to maintain a large inventory.
False: We require lowest minimums in the fitness industry.  No one does it like us.  We have the technology and the know to provide you with a full spectrum of private-label products at the lowest costs and minimums.

Myth: You have to be a big chain club before private label makes sense.
False: We do private labels for independent trainers working out of their homes, studios, small clubs.... all the way up to the huge multi-club operators.

Myth: It takes forever to get started.
False: We can have merchandise into your hands in as little as 5 days!  In some cases 24 hours.

Myth: Private label means lower quality.
False: Our products are considered premium, best-of-breed fitness components.  After all, we work with the some of the best trainers in the country.  Do you think they would put their names or brands on an inferior product?   We use the absolute highest grade raw ingredients and materials. Our formulations are thoroughly tested for safety and efficacy. That's why we are one of the few U.S. companies that go beyond most GMP practices and adhere to our own higher level of excellence. 

To your continued Success!
Art Rothafel
art@privatelabelfitness.com
800-340-7011
www.privatelabelfitness.com