Yikes...$$$ By Art Rothafel
Yikes! It's getting even worse... Americans so desperately want to be told how to lose weight!
Last year, 439 new diet books appeared on the U.S. market according to Bowker's BooksInPrint.com.
U.S. sales of health and fitness books (of which diet books are a big chunk) reach well over $500 million per year, according to market analysis firm Simba.
Here are the top 10 latest books according to the LA Times:
- Does This Clutter Make My Butt Look Fat?
- Skinny Bitch
- The Spectrum
- The All-New Atkins Advantage
- The Writing Diet
- Eat This Not That
- The No S Diet
- Perfect Body Diet
- The Shangri-La Diet
- The GenoType Diet
Here's the real question: If people are willing to shell out more than $500 million a year on one-size-fits-all protocol type books....
How much would they pay to attend an actual "hands on" weight-management 101 educational course?
How much would Corporate America pay for such a course?
To your continued Success!
Art Rothafel
art@privatelabelfitness.com
tollfree: 800-340-7011
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