I'm a Size Healthier.... by Art Rothafel

Brilliant tagline...  Too bad it didn't come from the Fitness Industry!

Surprise! 

Looks like Jenny Craig may be peeking over the fence into your backyard. 

The company is sniffing out new markets and one looks remarkably like your membership. 

Enter the new Queen Latifah advertising campaign for Jenny Craig with the cool tagline: "I'm a size healthier!"

So what's this all about? 

The commercial weight-loss market has become fiercely competitive, and companies see a chance to expand their share of the overall business by focusing on getting healthy -- not necessarily slimming down quickly -- to attract larger numbers of potential customers.

The Queen Latifah ad campaign for Jenny Craig aims for a different, potentially bigger, consumer base. YOURS! 

Just listen to what Scott Parker, Jenny Craig's vice president of marketing, has to say:

"We are appealing to that segment of people who have more health-related and perhaps more moderate weight-loss goals, and we had never gone after them before."

So, here are the big questions in my mind.  How long until Jenny Craig and Weight Watcher's begin to offer small circuits inside their facilities?   Or, do we see a buyout of a few "Women Only" franchises in the works?

I will most definitely keep an eye on this one.

To your continued Success! 
Art Rothafel
art@privatelabelfitness.com
800-340-7011
www.privatelabelfitness.com