New Profits..... by Art Rothafel

What a breath of fresh air.  Actually, a wind storm!

This week alone we've received 22 phone calls (we actually  track this stuff) from multi-club marketing directors, franchise owners and licensing directors as well as  several other fitness facilities inquiring and purchasing samples of our fitness components with just one thing in mind.

Create new profit centers! 

I've been preaching this strategy forever so maybe it's sinking in!  More likely it's that necessity is the mother of invention.  Whatever the case, Marketing 101 dictates that every business must maintain existing profits AND, develop ADDITIONAL PROFIT CENTERS. 

Most the calls were about Supplements and Skin Care.  And for good reason.  These two product lines offer some very exciting opportunities.  Not to mention the no-compete and price protection of having your own brand.

Several of the more marketing savvy trainers (NexGen Trainers) have discovered the advantages of "bundling."  Many fitness professionals bundle the Journal with the Nutrition and Menu Planning CD.  Some bundle the Journal, CD and Reference Manual. 

But, did you know we'll bundle whatever you want? 

For example, several fit pros running boot camps bundle a branded, personalized T-shirt with a Journal, Multi-Vitamin and Sunscreen.  It's a very cool bundle that can be packaged in a clear plastic clamshell box.  Just call Christina or me:  800-340-7011.  We'll make it happen!

Here's a nice "Cardio/SkinCare" package: AHA/BHA, Marine Moisturizer with Lipotropic Plus and Super L-Carnitine.  This works because during cardio, skin pores open up and sweat out various toxins, etc.  And, cardio exercise also opens up the little skin-deep capillaries (more blood blow) thus making the skin more receptive to the skin care products.  Bottom line:  The skin just glows due to increased oxygen, blood flow and proper skin care maintenance.  Try it yourself.  Then call us if you're interested in creating the ultimate Cardio/SkinCare Package!  800-340-7011.

Use your creativity and we'll create custom, branded packages just for you.  It just may breathe some fresh new air into your business!

To your continued SUCCESS!
Art Rothafel
art@privatelabelfitness.com
tollfree: 800-340-7011
www.privatelabelfitness.com