#1 ROI ... by Art Rothafel

"Outreach... Outreach... OUTREACH....!  Sorry to yell... but you'll know why in a minute. 

Committing to "outreach" whether it's a single event or an entire outreach program -- OUTREACH is the absolute best....  let me repeat: ABSOLUTE BEST return on your advertising and marketing dollar.

O.K., so let's define "outreach."  It can be as simple as a single public speaking event at a company, school, church, apartment complex, community group, etc., or an elaborate plan including speaking, media relations, web and e-mail promotions, direct mail, etc.

So why do I bring this up again? 

Because I just got off the phone with Jeffery who was complaining about his lack of business, the bad economy, the upcoming "slow season" (summer months) and a host of other negative issues... to which he seems so attracted! 

Man... he drained me. 

I kept trying to pump him up... but he kept finding excuses for why he couldn't do anything I suggested... (I'll bet you have clients like this... right?)  They just suck the energy right out of you...!

O.K. , back to Outreach (for which Jeffery simply doesn't have the time) and it's priority in the marketing matrix.

Let's start simple:  Public Speaking.   Consider just these 3 points.

• High Closing Rates:  Most trainers who speak on weight-management typically sign-up 50-60% of the audience to whom they're presenting.  The good ones get 80%

• No Competition:  Commercial Weight-loss centers, price-point clubs, low-ball Franchises, etc. don't dare public speak... primarily because they don't know what the hell they're even talking about when it comes to basic physiology, nutrition and physical activity.  Therefore, you have the "Fitness" and "Credible Weight-Management" public speaking market to yourself.  Leverage it!

• Additional Revenue:  Most don't think about this, BUT.... have you ever noticed how the richest, most successful people in the world all public speak?  Bill Gates delivers keynote addresses.  So does Warren Buffet.  I've been in the business 20 years and seen dozens of trainers actually change careers because they became such effective public speakers and presenters (most went into motivational speaking).  Further, even on the local level, your public speaking could earn some extra revenue if you charge for your presentations.  After all, you, as a fitness professional, have the keys to what so many people want - the pathway to health, longevity, weight-management, energy, better sleep....

OUTREACH!

To your continued Success (outreach!)
Art Rothafel
art@privatelabelfitness.com
privatelabelfitness.com
800-340-7011