Gas...$1.50 by Art Rothafel

Here's something that showed up in my e-mail yesterday.  I don't know if it's true, but, I'm going to try it (I'm all for saving money).  This might be fun to share with your clients.

Ernie's Quest for Cheap Gas...
- As told by Ernie Schelper, San Diego, CA

"Years ago, I paid about $1.50 per gallon (91 high octane) for gas.  A full tank (15 gallons) cost $22.50

On Feb 16th, 2008 I paid $3.93 per gallon.  A full tank cost $58.95

I use one tank of gas per week.  So my weekly differential between then and now is $36.45 each week.  I got to thinking about how I might get my "per gallon" price of gas back down to $1.50. 

I decided I could accomplish this goal by making up the difference in other areas of my life and applying those savings toward the current price of gas.

Here were the first things my wife and I did:

1.) We curtailed our wine consumption by one bottle of wine per week - Wynns Cabernet Shiraz Merlot 2005   (-$19.99)

2.) We replaced two red meat dinners with home made salads (Cobb and Mediterranean) per week (calculated savings -$12.42 - depending on cut of meat)

3.) We started collecting and redeeming coupons at grocery and other stores.  Surprisingly, we averaged weekly savings -$28.83

As you can see, just those three things resulted in weekly savings of $61.24 which, if applied toward gas, means I no longer pay for gas at all!

But here's something else... Both my wife and I lost weight.  By eliminating just one bottle of wine and eating lighter two days a week, I lost 16 pounds in less than 3 months and my wife lost 12 pounds. 

And to think we owe it all to the price of gas!"

Good for Ernie! I just know there's some marketing opportunities with this story.  Put your creative hats on.  Maybe a healthy menu plan to post around your club along with this story?  Maybe a recipe contest?   Perhaps it's time to conduct another grocery store field trip!

To Your Continued SUCCESS!

Art Rothafel
art@privatelabelfitness.com
www.privatelabelfitness.com
800-340-7011