Untapped.... by Art Rothafel

One of the biggest untapped markets for fitness professionals is high-quality skin care formulations. 

And I know the reason why most fitness pros shy away from it. 

They simply don't want to recommend a product where they don't have a huge knowledge base.  I struggle with this myself.  That's why I retained a consultant to identify and negotiate for the highest quality product available.  And, I'm still learning.

Among our customer base, less than 10% order skin care products.  But those who order it, order BIG! 

And, among those who order the most is a common trend.  They always keeps "product samplers" available in order to allow their clients to try the product before purchase.   Without fail, clients come back and purchase.  Our skin care formula line is THAT GOOD!

Here's a true story that occurred this past weekend. 

You may remember my post about trying the product and my wife snickering at me until she tried it herself.

Well, she received a phone call from some friends who had not seen her in a while, however they had seen some recent photos.  The scuttle-butt among all her friends is that my wife must have had a face lift and is doing Botox!   I can assure you she is not.  Man... that phone call just "made her day!"

Again... the skin care formulas are THAT GOOD!