Treadmill vs. Journal.... by Art Rothafel

Take a look at your treadmill. 

How much did you pay for it?  Or what’s the lease amount? 

Now, look closer.  I mean really close. 

After all that money, do you see your name or brand on it anywhere?  Nope.  Instead, you see the manufacturer’s name, right?  And, hey… what’s that?  Isn’t that the manufacturer’s web address and toll free phone number right on the control panel? 

That’s right, after you spent all that money on a very necessary piece of equipment, the manufacturer has the nerve to market itself (they all have consumer divisions) to your members/clients right under your nose.

Now, take a look at a Daily Journal. 

It, too, is a necessary piece of equipment.  It cost a little over $10 – but that’s O.K. since you made an $8 profit by selling it.

It has your business name and logo as well as address, phone and website on the cover. 

It leaves your facility in the hands of your member/client who will show it to his/her friends, family and professional peers – who may all become referrals.  Wow! Talk about a return on investment.

Let’s see a treadmill do that!