Another One Bites the Dust - by Art Rothafel

It's absolutely amazing what has been happening in the nutritional supplement world. 

Remember when quality and specific athletic formulations were the absolute focus -- as opposed to profits?  I remember such brands as EAS and many others.  What happened? 

Well, most of them were sold to big, publicly-held companies who felt they could leverage the brand -- regardless of the fact that they were downgrading the formulations and manufacturing protocol. It doesn't take long for fitness professionals to take notice as the quality of the product goes South!

Now there's another one. 

 Optimum Nutrition (Aurora, Illinois-based Optimum had sales of $185 million in 2007) was just sold to Glanbia Plc, (Kilkenny, Ireland) the producer of a third of Ireland's milk and cheese, for $315 million. You are probably most familiar with Optimum Nutrition's Gold Standard Whey, Protein Powder - a worthy competitor of our own Pure Whey Protein.

It will interesting to see if the product maintains its credibility and integrity in formulation and mfg protocol.

As I often mention to our customers: "It's not that we're getting any better, it's just that everyone else seems to be getting worse as they have to answer to shareholders!"