I just came back from exhibiting at the Sara City Workout (SCW) California Mania Event in San Francisco. It left me with a few impressions:
- Although attendance was off from previous years (economy) the enthusiasm among the attendees was extraordinary. Not just entry-level trainers and instructors, but seasoned fitness industry veterans who remain incredibly positive and enthusiastic about their profession.
- It's an absolute blast being around such highly motivated fitness professionals who still thirst for new programming, new structures and, of course, new ways to create a weight-management 101 course or curriculum. Did I mention the interest in branding? HUGE!
- And, among the group, there were at least 10 pros whom I would consider Next Generation Trainers - They just "get it!"
- If you're feeling the least bit negative, go attend an SCW event. Very motivating!
Special thanks to Ritch Finnegan for inviting me and sharing the enthusiasm!
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