Art's Blog

Loot for Losers!... by Art Rothafel

Are you kiddin me???  The Cash for Clunkers program is just kickin' butt.  In fact, they've run out of money! Man, talk about incentive.

So, since cash incentives work so well... how about a new program to off-set the costs of health care?   I christen it:  Loot for Losers

Yes, a government-funded program that offers cash incentives to participants who:

• lose weight (body fat)
• lower blood pressure and chloresterol
• reduce the onset of Type II diabetes 
• add your favorite chronic degenerative malady....!

All clubs and certified trainers could be re-labeled as Government Authorized "Loot-for-Losers" workout/fitness and redemption centers.

Just think how costs of health care would be reduced. How much?  Billions... Maybe.. Trillions!   And, better yet, think how much money health professionals would make when clients have a cash incentive to get healthy.... hmmmm...

How much of an incentive...  dollar amount?  $200?  $500?

What are your thoughts....???

The 90 Second Video - View and Think

Watch this video!  One thing is for sure.  Fitness professionals have an incredible future.

This is the main point:   You have all the answers!  Obesity isn't about some rampant gene (except in rare cases).  It's almost entirely about:

• behavior

• environment

• EDUCATION

Here's more....

SkinCare - Opportunity is Knocking... by Art Rothafel

Here comes one of the best, most lucrative opportunities for fitness professionals. 

Yes, your opportunity to private-label this "best-of-breed" line of ultimate skincare formulas is back.

Think about it.... skin is the largest organ of the body.  Now you can help your clients maintain that healthy glow...with your own brand of skincare.   And... add a healthy glow to your bottom line!

Check it out!

Your #1 Audience for Referrals

What do you know about nutrition?  What do you know about supplements?

If you've studied both these topics and have good communication skills, you could draw the BIGGEST, most AFFLUENT and BEST audience ever! 

Plus, this audience could refer HUNDREDS.. maybe THOUSANDS of clients to you... right away.  

This is the AUDIENCE to whom you should make a PRESENTATION.

Click here to see why...

Fit Pros Only - Menu & Activity Website with Your Logo - For Free!!!

Here's the ad that starts running in some of the fitness trade magazines starting in August and September.  Since you are a subscriber to this blog... you get the jump!  You can sign-up for the FREE 60-DAY Test drive by clicking here.

• Learn more about the MediCorp Map System
• View the Tutorials
• Discover how top trainers generate recurring passive income

Bet the Farm...

Are you programmed to fail? 

Most of us are.  Right from childhood.  Almost immediately we're taught to conform.   Eat 3 meals a day.  Walk, don't run.  Don't get too close the edge. 

Before we're even a year old we learn that to ignore the word "NO" has some serious consequences. The public school system totally indoctrinates us to the world of conformity and playing it "safe." 

It's a "herd mentality." 

In Corporate America, this "behavioral programming" typically leads to a middle management position where some type of ass-kissing dictates a person's position in the company.  It's all about CONFORMING and POLITICAL CORRECTNESS.

This brings me to Fitness Professionals.  They are just different.  Most are true entrepreneurs who, from day one, were somehow self-programmed to SUCCEED. 

Perhaps I'm talking about you.

Yes, you learned to walk by falling down... alot!  You burned your fingers on the stove despite Mom's warnings.  Instead of ass-kissing... you probably got your ass kicked for being a smart ass!  And, of course, Corporate America never appealed to you whatsoever.  That's why you're a small business owner.

As a marketing consultant for more than 30 years, I've had the good fortune of working with large corporate clients as well as entrepreneurial start-ups. 

In this economic downturn.... I'll bet the farm on the entrepreneurs!

www.privatelabelfitness.com

Show Me the Money... by Art Rothafel

HOLY COW!  I just went to YouTube and searched for video on "branding."   

Try it yourself!

I can not believe how many people honestly think they are experts.  What a bunch of crap!

First off, some of these idiots don't look like they've even graduated from high school, much less had any real world experience at branding.

But, since they built slick-looking Wordpress sites, learned SEO and created a couple of videos (that get good Google rankings) they now think they are personal branding experts!   Gag...!  

Oh yes... they make the point that they are the "new economy underground marketing experts."  The "hipsters" of the internet!

From now on, I am going to demand that all so-called branding experts show me some accomplishments beyond their Google rankings.  I want verifiable proof of:

• Whatever it is that qualifies them to declare themselves "branding experts!"

• Multiple examples that showcase their branding portfolio/campaigns and expertise

• Brand extension spread cohesively across multiple products (digital and/or physical) and inhouse ID packages

• Testimonials from actual and verifiable satisfied clients (other than their 12-year old buddies who also claim to be marketing experts)!!!

I have a sneaking hunch some of these marketing experts are working out of their college dorms. 

In the words of Jerry Maguire, "Show me the money!"

Is It Big Enough? by Art Rothafel

Got your own brand?  You should.  If you're pumping products for someone else in today's environment... well, that's just plain nuts.  With your own brand of products and services....

• YOU CONTROL THE PRICE
• YOU CONTROL THE TERRITORY
• YOU ELIMINATE COMPETITION
• YOU BUILD RECURRING INCOME
• YOU HAVE THE WORLD...!

Just take 5 minutes to watch this forward-thinking video and then think about YOUR UNIQUE BRAND and just how FAR it might REACH... and just how BIG it could become...  It's all about your "World View."  Is it BIG enough?

Remember, BRANDING BUILDS PROFITS!

Save $12,499 - Free Mastermind Seminar ... by Art Rothafel

Catchy headline, right?  It's part of what I just learned.

I was recently invited, for free, to a 2-day Internet Marketing Mastermind Conference hosted by an acquaintance who sees potential in our business model. 

I couldn't go. 

But, the host provided me with the videos, conference materials and attendee roster.   Each of the 23 attendees paid $12,499!  These were very serious and committed people.

An incredible amount of information was conveyed.  And, it was top quality both in substance and in presentation.  In fact, my eyes are still rolling and I think my brain might be bleeding as I process this mother lode  - of which I'm bound by a confidentiality agreement NOT to pass along. 

But here's one thing I can tell you.

If you're thinking about pursuing internet marketing... please heed this advice. 

Unless you're willing to pretty much give up training and devote yourself full-time to web-based marketing.... you could possibly become unfocused in your current business and rapidly find yourself upside-down in both your personal and professional life. 

Now, don't get me wrong... 

There are exceptions and I don't want to be a naysayer.  Plus, as you know, I'm a HUGE advocate of internet marketing.  But here are just two things you should know before you decide to jump headlong into the game.

• Internet marketing at the high income level is absolutely INTENSE!   And, if you think your fitness business is competitive... you ain't seen nothing!  Wait til you compete with other internet marketers who live in the 24/7 world of titles, descriptions, long tail key words, interactive blogs, flash, streaming video, pod casts, squeeze pages, tower pages, affiliate marketing blitzes, pay-per-click, etc.  Not to mention the back-end infrastructure to support it all.

• Most internet marketers are NOT selling hard goods.  Instead, they are selling "digital" products such as e-books, video instruction, audio downloads, membership websites, website development contracts, blog development contracts, sales and marketing systems and online coaching as well as seminars, in-person coaching and, yes, super secret Mastermind Sessions held in far off mysterious locations -- on how to become an internet marketer!

So, if you're interested in generating additional income with multiple profit centers without having to live on the internet, here are 5 tips:

• Stick with what you know.  Fitness products.
• Stick with hard goods like the ones we offer as well as home equipment
• Private-label your repeat-purchase products to protect your pricing, increase loyalty and protect your territories
• Continue to public speak and promote your business and products
• Motivate and convert your clients and members into your own brand evangelists!

There.  You just saved $12,499!

For All You Recurring Income, Residual Revenue and Continuity Enthusiasts... by Art Rothafel

Oops!  We just produced these two short, little videos to demonstrate the POWER of repeat purchase products sold under your own brand.  I was supposed to post them here, first.  But, we had some trouble with our blog, so here they are now.  Click here for even more free stuff.

Video #1  Recurring Income

Video #2  Converting Clients Into Sales Advocates