Catchy headline, right? It's part of what I just learned.
I was recently invited, for free, to a 2-day Internet Marketing Mastermind Conference hosted by an acquaintance who sees potential in our business model.
I couldn't go.
But, the host provided me with the videos, conference materials and attendee roster. Each of the 23 attendees paid $12,499! These were very serious and committed people.
An incredible amount of information was conveyed. And, it was top quality both in substance and in presentation. In fact, my eyes are still rolling and I think my brain might be bleeding as I process this mother lode - of which I'm bound by a confidentiality agreement NOT to pass along.
But here's one thing I can tell you.
If you're thinking about pursuing internet marketing... please heed this advice.
Unless you're willing to pretty much give up training and devote yourself full-time to web-based marketing.... you could possibly become unfocused in your current business and rapidly find yourself upside-down in both your personal and professional life.
Now, don't get me wrong...
There are exceptions and I don't want to be a naysayer. Plus, as you know, I'm a HUGE advocate of internet marketing. But here are just two things you should know before you decide to jump headlong into the game.
- Internet marketing at the high income level is absolutely INTENSE! And, if you think your fitness business is competitive... you ain't seen nothing! Wait til you compete with other internet marketers who live in the 24/7 world of titles, descriptions, long tail key words, interactive blogs, flash, streaming video, pod casts, squeeze pages, tower pages, affiliate marketing blitzes, pay-per-click, etc. Not to mention the back-end infrastructure to support it all.
- Most internet marketers are NOT selling hard goods. Instead, they are selling "digital" products such as e-books, video instruction, audio downloads, membership websites, website development contracts, blog development contracts, sales and marketing systems and online coaching as well as seminars, in-person coaching and, yes, super secret Mastermind Sessions held in far off mysterious locations -- on how to become an internet marketer!
So, if you're interested in generating additional income with multiple
profit centers without having to live on the internet, here are 5
tips:
- Stick with what you know. Fitness products.
- Stick with hard goods like the ones we offer as well as home equipment
- Private-label your repeat-purchase products to protect your pricing, increase loyalty and protect your territories
- Continue to public speak and promote your business and products
- Motivate and convert your clients and members into your own brand evangelists!
There. You just saved $12,499!
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