HOLY COW! I just went to YouTube and searched for video on
"branding."
Try it yourself!
I can not believe how many people honestly think they are experts. What a bunch of crap!
First off, some of these idiots don't look like they've even graduated from high school, much less had any real world experience at branding.
But, since they built slick-looking Wordpress sites, learned SEO and created a couple of videos (that get good Google rankings) they now think they are personal branding experts! Gag...!
Oh yes... they make the point that they are the "new economy underground marketing experts." The "hipsters" of the internet!
From now on, I am going to demand that all so-called branding experts show me some accomplishments beyond their Google rankings. I want verifiable proof of:
- Whatever it is that qualifies them to declare themselves "branding experts!"
- Multiple examples that showcase their branding portfolio/campaigns and expertise
- Brand extension spread cohesively across multiple products (digital and/or physical) and inhouse ID packages
- Testimonials from actual and verifiable satisfied clients (other than their 12-year old buddies who also claim to be marketing experts)!!!
I have a sneaking hunch some of these marketing experts are working out of their college dorms.
In the words of Jerry Maguire, "Show me the money!"
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