Yes.. there are companies.. almost franchises, really, that are
running multiple boot camps in various metropolitan areas.
This is the volume model. Lots of clients and lots of locations with a price-point strategy.
Most trainers are sub-contracted and everyone seems happy. Here are some links to a few:
http://www.codepinkbootcamp.com/index.php/locations/
http://www.extremebootcamp.com/front_end/locations.html
A
customer of ours, Don, is 180 degrees the opposite. His strategy is
very "hands-on" and positioned as being only for serious clients that want "the best" and are willing to pay
for it. He is the Ferrari.
Don conducts a 2-Step Ultimate Weight-Loss BootCamp Package that costs $1,299 per client for 8-weeks. It comes with a lifetime guaranty. His boot camps only begin when at least 10 people have enrolled. He says this encourages referrals. So, at a minimum, this is $12,990 in two months. He does NOT allow mid-term walk-ons so the class is closed from the start.
In a nutshell, Don's bootcamp is 3 weeks of classroom training (Tuesdays and Thursdays) using our Reference Manual, MAP Software and other materials followed by 5 weeks X 5 Days of morning (5:30 a.m.) boot camps (1-hour ).
I can't give all the details, but, of note:
- The classroom sessions are held at various locations. If a student volunteers his/her house or company conference room for the class room settings.. that person receives a 15% discount.
- During the 3 weeks of classroom (two nights a week), there are homework assignments including Menu Planning for the following five weeks (5x5 bootcamps sessions).
- Completion certificates are awarded after the 3 week classroom sessions.
- Another round of completion certificates are awarded after each client completes the 5x5 boot camp.
- Don has a trade-out with day spa. All participants are treated to a half day retreat upon completion of his 2-Step Ultimate Weight-Loss BootCamp Package.
To your continued Success!
Art
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