Exposed for the Holidays! by Art Rothafel

What?  Holidays...?!!  Isn't it a little early to be writing about the holidays?

Yes, it is -- if you're looking for presents, festivities and good cheer.

But, it's not too early for your clients who want to look good.

Think about it... 

Just around the corner is the time of year they get together and actually visit with parents, grand parents, brothers, sisters, cousins, aunts, uncles, nephews, nieces, friends and professional peers..... often for the first time in months... maybe years!

My friend Peter, runs an 8-week "Holiday HIT" (High Intensity Training) program that runs from mid Sept. to mid November.  It's one of his most profitable programs and is always full.

He sends out flyers, emails, etc. to all his clients reminding them of the upcoming holidays.  His promos include some one-liners:  

• "Who'll be seeing you at Thanksgiving?  Just HIT it!"
• "Add energy to your holiday.  Just HIT it!"
• "How ya gonna celebrate New Years?  Just HIT it!"
• "Can't sleep? Just HIT it!"

Oh... and his programs are all pre-paid. Nice cash flow.  Like most Next Gen trainers, he's always thinking ahead.  By the time Thanksgiving rolls around, he's already sold out his New Year's weight-loss programs!

So.... are you, your clients, your training programs exposed for the holidays?