Lead, Follow or Get Out of the Way..! by Art Rothafel

I received a call from a trainer two months ago who was singing the blues.  Going out of business.  We had a long talk which could be summed up with this TRUTH for all fitness professionals: 

If you want to survive this economy, you've got to LEAD, FOLLOW or GET OUT OF THE WAY.

Let me translate:

LEAD:  Get proactive - don't just sit around waiting for business
FOLLOW:  Go work for someone else
GET OUT OF THE WAY:  Get out of the fitness business

If you're going to LEAD, here's a simple check list:

1. Give a public presentation (clubs, schools, corporate, church, police, fire)
2. Run a fitness contest
3. Write an article for local media
4. Network with local community or business groups
5. Create a video for distribution (YouTube, etc)
6. Send out a newsletter (mail or email)
7. Lead a field trip (hike, grocery store, outdoor events)
8. Create or Update your Blog, Website, E-mail, FaceBook, Twitter and all media that reaches potential clients.
9. Establish multiple profits centers
10. What else  ______________  (add to comments...)