Still Not Doing It? by Art Rothafel

Sure... you're all over Twitter and FaceBook.  You have your own website and write a blog.  Yes sir... you're a "big wheel" in the electronic world. 

But is that really enough?  

Is your name and business known anywhere beyond the web?  How about your own local market?

I know this will sound self-serving... and, I guess, well... it is!

It's frustrating to see fitness professionals who profess their "bigness" all over the web... but, at local events (seminar, workshop, health fair, etc.,)  don't have the smarts to be wearing their own logo on a shirt!  Or, displaying their own branded products.

Listen... here's the word:  MICRO-BRANDING

It really exists.  The technology is available to microbrand on all kinds of things.  I know.  Our company is totally invested in it. 

Today, you can look, feel and be as professionally branded as the big boys.  It's not expensive.

Do yourself a favor and take a look at the #1 brander in the fitness industry: Gold's Gym.  You want to talk brand imprint...!!!   And YOU can do the same thing! 

Microbranding is "new school."  Merchandising, marketing and selling national brands is "old school."  For lots of reasons.

It's that simple! 

Go big...  You can do it!