Art's Blog

Never Ending Cash Cow.... by Art Rothafel

Wow... this marks the end of my 20th year in the fitness industry! 

The whole time I've been blogging, lecturing and writing about the advantages of providing weight-management services as a business model in the fitness environment.

• Weight-Management Education
  

• Weight-Management Programs

• Weight-Management Products

• Weight-Management Marketing

Here's a free download with some Weight-Management Programming ideas and concepts that you can implement right away.  (pdf)

Download Concepts Brochure

The Weight-Management Model (however you choose to develop it) is a never ending cash cow for credible fitness professionals.

If you have MS Publisher, you can go here, navigate to FREE POSTERS and download the raw MSPub file called Weight-Mgmt Brochure and edit for your own use!

Moo!

Your Own Turnkey System... by Art Rothafel

Several club owners and fitness professionals have recently asked if we have a turnkey "system" especially for weight-management.

Turn-key systems often fail because they can't be modified (much less branded) and therefore don't necessarily fit a particular club/studio environment or market area.

Private Label Fitness is dedicated to providing the tools for you to build your own CUSTOMIZED SYSTEM to meet your specific group of clients in your specific market area.

Look at the different ways to build your own BRANDED SYSTEM.  Plus, how many of these systems could actually be implemented as an online coaching program. 

Here's the trick.  You have the POWER and CONTROL to build YOUR OWN TURNKEY SYSTEM.

More, Less or Nothing.. by Art Rothafel

I had an enlightening conversation with my friend Em Coyer the other day.  He pointed out there is no longer such a thing as a Next Generation Trainer! 

"At this point," he said, "the next generation trainer had better be the NOW TRAINER."

How true! 

 

In this competitive market and bad economy only the brave, smart and self-motivated fitness professional will survive. 

 

Here's the good news.  The brave, smart and self-motivated will not only survive, but will flourish! 

 Here's how my company looks at the new fitness landscape in relation to our products.  There are fit pros who will do more, those who will do less (part-time, web-based, etd) and those who will do nothing. 

More - Less - Nothing

 

MORE:  - Full Mark-Ups from 100 - 500% - Physical Location (clubs, studios, spas)

• Branded products carried in studio (full mark-up typically 100%)
• Branded FitProStore for out-of-market clients
• Branded MAP System linked to business website (full mark-up typically 500%)
• Branded Posters throughout location (logo imprinting - brand reinforcement)
• Branded Polo shirts worn by all Staff (logo imprinting, professional image, brand reinforcement)
• Interactive Quizzes on business website (attract referrals, web stickiness, interactivity, e-mail opt-in reward)

LESS: - Generate 15% - 500% Commissions - Web Only (no physical location)

• Branded FitProStore
• Branded MAP System linked to website (full mark-up typically 500%)
• Interactive Quizzes on business website (attract referrals, web stickiness, interactivity, e-mail opt-in reward)

NOTHING:  Chasing clients
(No need to comment on the future of doing nothing but chasing new clients!)

 

To Your Continued SUCCESS! ...  and have a Happy Thanksgiving.

Art Rothafel

P.S. - FitProStore is now open.  All test pilot stores are running perfectly (100%).  Stores built on a first-come, first-serve basis. 

For the First Time Ever... by Art Rothafel

For the first time ever, I'm discounting our incredible, low-fat, tasty Cook Book from $13.50 to just $9.99! (with YOUR LOGO) (one-time set-up if we don't already have your logo on file) 

Why?  Because we're about to reprint with some minor revisions and we need to sell through our existing inventory.

Plus... It's the holiday season... and the Cook Book WITH YOUR LOGO... makes the perfect holiday gift to your most valued clients and members.

• Soups
• Salads
• Side Dishes 
• Vegetables

• Main Dishes
• Sweet Treats
• This and That

Offer good until we run out!

*** (Minimum purchase 20 units)

Unique.... by Art Rothafel

How unique is your fitness business?  Do you stand out?  Are you different?  Do you offer your own branded products and services?  Just what is your unique selling point?

Watch this video and relate it to your own business....  think about your products and service offerings.....

History of Diets... Free Handout... by Art Rothafel

This is one of the most requested handouts we provide. 

Right now is good time to download and distribute to your members and clients.  

I guarantee that if you post it... you'll see people reading it.  It's fun and informative! 

Use it to help promote your upcoming Weight-Management and Personal Training Programs.

Just click here:  Download History of Diets

Here's more helpful info:

-  Marketing Manual

-  Special WM-101 Office Set-up

-  Weight-Management 101- Concepts

Enjoy...

Art

privatelabelfitness.com

Top Secret Fitness Concept... by Art Rothafel

I can't tell you who or when due to NDAs, ... but I do have permission to tell you what!

 A small start-up in the Midwest has developed a hybrid business/fitness model.  It's basically a high-end, turnkey boutique training studio with top notch trainers, nutritionists, massage therapist and estheticians available by appointment (independent contractors). 

Here's what I find particularly exciting.  Part of the model is a 375 square foot conference room outfitted with the latest communications and presentation technology.  The conference room will rent out for a variety of purposes including business meetings, organization meetings, small socials, seminars, workshops, etc.

However, one of the "in-house" uses of the conference room will be Weight-Management 101 classes using our materials.  They're also going to offer other classes and seminars through partnerships with local educational facilities, businesses, non-profits, fire, police, local gov't, etc. 

I'm telling you....  the EDUCATION MODEL is POWERFUL!

These hybrids will be located in corporate centers, office buildings and office parks with specific demographics and locations.

D-Day is Coming.... by Art Rothafel

Yup.. just 60 days away! 

The almighty New Year's Resolution is right around the corner. 

It's the biggest single day, week and month for the fitness industry.

So, Next Generation Fit Pros are doing 3 things to boost training and weight-management education programs:

• Pre-Sales
• Pre-Sales
• Pre-Sales

That's right.  Marketing savvy fitness pros already have:

• flyers
• handouts
• email campaigns
  
• website homepage campaigns
• free body-fat evaluations
  
• and other promotions up and running. 

They're planning:

• weight-management seminars
• media outreach programs
• corporate presentations

As a result, they are

• generating referrals
  
• receiving paid-in-full program fees
• increasing Nov. & Dec. cash flow
• driving brand and name recognition

Got your D-day promotions going?