More, Less or Nothing.. by Art Rothafel

I had an enlightening conversation with my friend Em Coyer the other day.  He pointed out there is no longer such a thing as a Next Generation Trainer! 

"At this point," he said, "the next generation trainer had better be the NOW TRAINER."

How true! 

 

In this competitive market and bad economy only the brave, smart and self-motivated fitness professional will survive. 

 

Here's the good news.  The brave, smart and self-motivated will not only survive, but will flourish! 

 Here's how my company looks at the new fitness landscape in relation to our products.  There are fit pros who will do more, those who will do less (part-time, web-based, etd) and those who will do nothing. 

More - Less - Nothing

 

MORE:  - Full Mark-Ups from 100 - 500% - Physical Location (clubs, studios, spas)

• Branded products carried in studio (full mark-up typically 100%)
• Branded FitProStore for out-of-market clients
• Branded MAP System linked to business website (full mark-up typically 500%)
• Branded Posters throughout location (logo imprinting - brand reinforcement)
• Branded Polo shirts worn by all Staff (logo imprinting, professional image, brand reinforcement)
• Interactive Quizzes on business website (attract referrals, web stickiness, interactivity, e-mail opt-in reward)

LESS: - Generate 15% - 500% Commissions - Web Only (no physical location)

• Branded FitProStore
• Branded MAP System linked to website (full mark-up typically 500%)
• Interactive Quizzes on business website (attract referrals, web stickiness, interactivity, e-mail opt-in reward)

NOTHING:  Chasing clients
(No need to comment on the future of doing nothing but chasing new clients!)

 

To Your Continued SUCCESS! ...  and have a Happy Thanksgiving.

Art Rothafel

P.S. - FitProStore is now open.  All test pilot stores are running perfectly (100%).  Stores built on a first-come, first-serve basis.