Heather Dobbins owns a small studio and was the "top dog" in her town.
You can imagine her dismay two years ago when a Curves Franchise moved in a block away from her studio. (Sound familiar?)
"This was life or death for my business," says Heather, "So I needed to get really creative!"
Here's just one of many things she did to beat the competition:
Heather invested a little over $500 to buy 50 private-labeled 8-week Daily Journals.
Then, she convinced 5 different Staples Office Supply stores to put her Branded Daily Journals at the counter (POS - point-of-sale). She gave each store 10 Journals and told them to keep all the profits. (retail $16.99)
However, inside each Daily Journal, she placed a special Gift Certificate for 3 Personal Training Sessions (with an expiration date).
Staples actually shrink-wrapped the Journals for her and created a nice little cardboard display with signage. The signage read:
FREE with Purchase
3 Personal Training Sessions FREE!
A $150 Value - FREE!
Her conversion rate to additional sessions and memberships is 100% and she estimates this marketing tactic generated more than $5,000 in additional revenue.
More importantly, the Curves Franchise shut their doors in less than 9 months.
It's incredible how powerful your private-label journals can be:
- Pro Shop
- Training
- Weight-Management
- Added-Value Membership
- Fitness Contests
- Corporate Presentations...
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