There's a reason P&G is considered the Master of Branding. Over the years, I've known several P&G brand managers and they are awesome! Here's an example.
This is one of the best commercials I've viewed in years. It "touches" you. P&G is all about connecting with it's target audience.
This :60 commercial evokes emotion... not just with Moms... but, almost everyone.
After viewing, ask yourself... "Could our industry evoke the same emotion (and message) about one's own health and well being?"
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