Check it out. Some sources say this is the most successful viral marketing campaign for a commercial brand in internet history (coming up on 6,000,000 views on YouTube alone). I have to admit, it's a home run.
Talk about taking a stodgy old brand and totally rejuvenating it into something entirely new! (while even keeping their little theme whistle).
Listen... some of the older gym brands are facing the same challenge. Gold's, World, Powerhouse, 24-Hour Fitness, LA Fitness are rapidly becoming legacy brands.
Should they rejuvenate their brands? Your comments are welcome...
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