Skin Care Labels Go All Black

Yes, after all kind of trials we have finally settled on all black ink labels for the skincare line for several reasons.

• With the new transparent labels, various colors could not be created as deeply as we would like.  Hence, many had a "washed out" look.

• We've been told be several packaging experts that with the bottle design, which already includes black ink, chrome lines and clear domes that black ink on clear labels would provide a much more "sophisticated" look.

• Finally, we noticed that those clubs, trainers, spas, etc who already use black ink are selling twice as much of the skin care line.

I guess packaging can make that much of a difference!

We will be revising our website to reflect these changes.

Art