You Must be Famous!

My friend J.J. Johnson told me this story.  He took the branding challenge and found more than 3,000 brand impressions inside his 1,500 sq. foot facility.  He only found 25 brand impressions of his logo!  J.J. took immediate action:

• Ordered all of our products with his logo (we liked that!)

• Terminated all clothing vendors, Nike, Reebok, etc and ordered all apparel with his logo

• Created professionally designed stickers with his logo that read: "Thank you for working out with J.J."  The stickers also include his web address.  He put these stickers all over his equipment and used them to cover up other logos within his facility

• Painted his logo on the walls above the mirrors.

Here's the pay-off.  J.J. Johnson not only became the dominant brand in his studio, he became the dominant training studio in his market area.  The best compliment came when someone walked into his studio and exclaimed, "Wow... you must be somebody famous I've never heard of!"

Here's more information about the advantages of branding.