10 Advantages of E-Mail Marketing

Do you do email? 

Among the country's top trainers, clubs, spas and bootcamps, almost all have some sort of e-mail marketing strategy as part of their marketing mix. 

Consider these 10 advantages.

Your outreach e-mail will:

• Allow your "brand" and business to maintain a two-way conversation with your clients.

• Provide "relevant" information to your clients where they spend time on computers, mobile devices, etc.

• Create an entirely new revenue stream (through e-mail consultation, product sales, services, etc.)

• Project and reaffirm your brand/business message and "character" - as well as provide additional motivation/coaching for your clients to stay on track!
  

• Target only those who are most receptive to your message

• Drive interest and confidence in your brand and business

• Increase brand recognition and awareness

• Generate urgency and excitement for special events and promotions such as fitness contests, bootcamps, special memberships, off-site events, etc.

• Breed confidence among clients, members, business partners, media, staff, etc

• Deliver the strongest "return on investment" ROI  -- $0