- Commercial Weight Loss Centers (Jenny Craig, Weight Watcher’s, NutriSystem)
- Hospital Weight Loss Programs (found at hospitals and medical centers, etc. with prescription drugs etc.)
- Magic Pills & Drinks (fen-Phen, Slimfast etc.
- Fitness-based Weight-Management Programs
Enter
the Internet..
Now a new and dangerous competitor has exploded on the
scene: “The Internet Marketer” (IM)
Yep... this is the most dangerous one yet. Why? Because most (not all) of these marketers know absolutely nothing about fitness.. much less credible, long-term weight-management. (FYI... there are some very good internet programs.. but they are all based on Fitness.)
It's the Glitz
Internet marketers know “internet marketing” (IM) and that’s it. They write great sales copy. They make incredible offers. They promise unrealistic results. They create “info products.” They are in it for one reason: Quick Buck$ They are bogus, Bogus, BOGUS!Just
search Google for: “Weight Loss.”
My search turned up 178,000,000 results! Jeezzz... what a load of garbage! Most of the search turned up nothing but mis-information and fraud:
- Weight-Loss Info Products
- Weight-Loss Blogs
- Weight-Loss Affiliate Farms
- Magic Pill Websites
- Weight-Loss Membership Websites
Reality Check...
Ahhh.... but wait. Here’s the good news. A conversation with a marketing researcher revealed that most these sites are absolute failures. They are a distraction. People who purchase weight-loss products from a blog or website are not serious. They are looking for the quick-fix. Duh...! No surprise there!
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He told me that people who are serious about losing weight (body-fat) seek out "hands-on" help. And that's the client we want, anyway, right?
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The Opportunity
Personally, I look at this as an opportunity. As a fitness professional, consider how we might use these bogus sites and info marketers to demonstrate the difference between them and us. Between lies and the truth. Between fraud and credibility.
That’s exactly what we plan to do as we continue to update and revise the MAP System into an all out educational system.
Fraudsters be damned!
*** Having ranted.. I want to assure you that many FITNESS-BASED WEBSITES are fantastic for weight-management and lifestyle change. This rant is all about the MAGIC - QUICK-FIX NON-FITNESS oriented sites!
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